I'm the Branding + Editorial Manager for TEDx, an initiative of TED, which lets individuals around the world host TED-like events to highlight the amazing voices from their community.
I manage the branding/positioning of TEDx events, and TEDx editorial. I work to provide internal resources to organizers and strategize on how to sustainably grow our global community.
I also share the amazing stories, talks and images from these events on the TEDx Tumblr
Before that, I ran Pie in the Park, a yearly event in Prospect Park, published a book through a Kickstarter campaign, hosted a pie event in collaboration with Kickstarter at Smorgasburg in Williamsburg. I directed the creation of the Doyle & Doyle e-commerce website and built a marketing + communications strategy to go with it.
I'm interested in the local on a global scale, community building, and how new technologies and new media can make that easier.
I love learning, yoga, reading and travel.
I'm American, je parle Francais et eu estou aprendando portugues.
“The Brooklyn Brand is upon the borough, stenciled on six-packs, fall collections of “mod pocket hobo bags,” and fashion models alike. And here I was thinking the only proper brand for Brooklyn was a stiff middle finger. Now Labradoodles bearing the county’s name are pissing on the forsythias, the borough’s official flower, if you don’t know. I was talking to the guy who runs the sporting-goods store on Seventh Avenue. He used to sell softballs, basketball shorts, an old Dodger hat or two. Now his window was full of what he called “Brooklyn Wear.” He had shirts that said brooklyn, pants that said brooklyn, towels that said brooklyn. Asked how much of his business was “Brooklyn-oriented,” he said, “Are you kidding? Brooklyn is my business.”
From the article “Haunts” at NYMag.com.
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