I'm interested in the local on a global scale, community building and building brand voices. I love learning, yoga, reading and travel. Subscribe to my weekly newsletter "Brooklyn to.." and follow where I am in the world, what I'm reading, thinking + writing.
“The Brooklyn Brand is upon the borough, stenciled on six-packs, fall collections of “mod pocket hobo bags,” and fashion models alike. And here I was thinking the only proper brand for Brooklyn was a stiff middle finger. Now Labradoodles bearing the county’s name are pissing on the forsythias, the borough’s official flower, if you don’t know. I was talking to the guy who runs the sporting-goods store on Seventh Avenue. He used to sell softballs, basketball shorts, an old Dodger hat or two. Now his window was full of what he called “Brooklyn Wear.” He had shirts that said brooklyn, pants that said brooklyn, towels that said brooklyn. Asked how much of his business was “Brooklyn-oriented,” he said, “Are you kidding? Brooklyn is my business.”